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La Mar In Motion
Project type
Logo Design, Brand System
Date
2020
Location
Virginia Beach, VA
Lead Designer / Brand Strategist
As Lead Designer and Brand Strategist, I oversaw the creative direction, visual language development, and brand system integration for La Mar In Motion and its three sub-brands — Blu Llama, Three-Part Money Jar, and La Mar In Motion’s core identity. My responsibilities included concept creation, logo design, color palette selection, typography system development, and ensuring visual consistency across all brand touchpoints. I collaborated closely on brand positioning and storytelling to create a unified yet distinctive family of logos that reflect La Mar’s mission of creativity and motion.
A complete brand identity system developed for La Mar In Motion, the parent company overseeing three creative lifestyle brands.
Each sub-brand—Blu Llama, Three-Part Money Jar, and La Mar In Motion itself—was designed to reflect a shared spirit of creativity, movement, and community while maintaining a unique personality:
• La Mar In Motion – The flagship identity featuring ocean-wave motifs and earthy tones that symbolize energy and flow.
• Blu Llama – A cheerful kids’ brand with playful pastel typography and a friendly mascot that appeals to families.
• Three-Part Money Jar – An educational offshoot that helps children learn financial responsibility through color-coded design for “Save. Spend. Share.”
Together, these logos form a unified yet flexible system that communicates La Mar’s mission of creativity in motion.
